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People Trust The Government On Data Privacy More Than They Do Marketers [THE...
By Aaron Taube, Business Insider Good morning, AdLand. Here’s what you need to know today: A new study from the research firm GfK finds that just 25% of the 1,000 U.S. citizens surveyed said they...
View ArticleGlobal Survey Reveals Impact of Data Breaches on Customer Loyalty
By Anina Steele, DigitalJournal.com 65 percent of adult consumers unlikely to do business again with companies after financial data breach Data breaches have a significant impact on whether a customer...
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What data retention is, and why it’s bad
By Bernard Keane, StartupSmart With the Australian government “actively considering” data retention, and Australian Security Intelligence Organisation chief David Irvine telling a Senate committee that...
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Abbott brings on mandatory data retention in Australia
By Josh Taylor @joshgnosis, ZDNet Attorney-General George Brandis confirmed that the Federal Cabinet today gave in principle support for a new regime that would force telecommunications companies to...
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Russian Hackers Steal More Than 1 Billion Passwords in Record-Breaking Data...
By Rich Rezler, Smart Data Collective Hold Security, a firm credited with uncovering significant data breaches – such as the one at Adobe Systems in October 2013 – has uncovered a record-breaking hack...
View ArticleReport: Data Breaches Have Negative Impact on Customer Loyalty
Colloquy Sixty-five percent of adult consumers are unlikely to do business again with companies after a financial data breach, according to a global research survey from Baltimore-based data protection...
View ArticleMarketers risk muddied data if consumers ‘go dark’
By Lucy Tesseras, Marketing Week; The rise of sophisticated mobile communication techniques brings with it a wealth of opportunity for marketers to track consumers on the move and gain valuable...
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Your Private Information is at Risk
By James Law, News.com.au Australians’ private data is hugely vulnerable to cyber attackers. Source: ThinkStock THE personal data you entrust to companies is at greater risk than you realise; and for...
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MasterCard to access Facebook user data
By Beverley Head, The Age Priceless engine: MasterCard will be holding data on consumers’ social media and online habits for the benefit of banks. Photo: Michel O Sullivan MasterCard has signed a...
View ArticleWearable Sensors Gather Lots of Data – Now to Make It Useful
By THE ASSOCIATED PRESS, New York Times It’s not just about how many steps you’ve taken or how many calories you’ve burned in a day. Wearable fitness trackers and health monitors are becoming more...
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